The 2025 Subaru Love Promise Customer and Community Commitment Award

We are honored to be nationally recognized by Subaru Of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.

The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.

Here at Williams Subaru Sayre, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all our customers and neighbors.

2026 Customer and Community Commitment Award
The Subaru Love Promise logo2026 Customer and Community Commitment AwardView Our Love Promise Pledge

Did Williams Subaru Sayre go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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What is the Subaru Love Promise®?

The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.

The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.

What is the Subaru Love Promise Community Commitment?

At Williams Subaru Sayre, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:


How is Williams Subaru Sayre dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Subaru Loves Pets logoBradford County Humane Society
Subaru Loves to Help logoChristmas Is For Kids | Second Place East Homeless Shelter
Subaru Loves Learning logoSayre Area School District
Subaru Loves to Care logoGuthrie Cancer Center

Did Williams Subaru Sayre go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Submit a Story

Love Promise Stories from Williams Subaru Sayre

Subaru and Williams Subaru Sayre believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Spreading Warmth Across Bradford County - Tiffany S

Williams Subaru was proud to deliver brand-new winter coats of all sizes to the Bradford County YMCA to be distributed to community members in need. Giving back to our community is something we truly value, and we were honored to play a small part in helping ensure everyone has a warm coat this winter. Supporting local organizations like the YMCA allows us to make a meaningful impact close to home, and we're grateful for the opportunity to help keep our neighbors warm throughout the season.

Williams Subaru Spreads Holiday Cheer in Sayre! - Tiffany S

This holiday season, Williams Subaru was proud to join Sayres Christmas Parade! Our team had a blast helping spread Christmas cheer, waving to families, and handing out candy to the kids. It was a joy to see so many smiling faces and be part of a community tradition that brings everyone together during the holidays.

Fill the Trunk, Feed a Family - Tiffany S

This November, the team at Williams Subaru came together for our Fill the Trunk Food Drive, supporting families in our community during the holiday season. Team members, customers, and neighbors all brought in donations, and the store also contributed generously to make an even bigger impact. Thanks to everyones support, Williams Subaru collected the most items among local dealerships! All donations go to the Food Bank of the Southern Tier, helping local families enjoy a brighter, more joyful holiday season.

Candy-Filled Fun for Our Community Kids - Tiffany S

We were proud to host our annual Trunk or Treat, bringing together our community for a night of fun and celebration. Local businesses and organizations joined us, decorating their vehicles and sharing candy with the kids in our area. Its always amazing to see the turnout, with a line of excited children wrapping around the dealership. The kids love exploring all the creative trunks, leaving with full bags of candy and even fuller hearts. Events like this remind us how powerful it is when a community comes together, and were grateful to be a part of these joyful moments that bring smiles to so many families.

Supplies for Success: Supporting Local Classrooms - Tiffany S

Every day in our community, children walk into classrooms ready to learn, explore, and dream big. But for many, the lack of basic supplies can create challenges that no child should face. Thats why, this September, Williams Subaru of Sayre joined the Subaru Loves Learning® campaign to support H. Austin Snyder Elementary. Together, we helped provide the essential classroom resources students and teachers need to succeed. For us, its more than just giving suppliesits about giving kids the opportunity to focus on what really matters: learning, growing, and building a brighter future. And that future begins right here in our community.

Williams Subaru of Sayre Teams Up to Support Local Community - Karen D

Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Sayre, this is a harsh reality. Helping others strengthens communities, which is why Williams Subaru of Sayre is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Williams Subaru of Sayre have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Williams Subaru of Sayre donated 120 coats to YMCA of Bradford County. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.

Sharing Warmth and Hope Through Subaru Loves to Care - Tiffany S

As part of the Subaru Loves to Care initiative, we had the privilege of hand-delivering cozy blankets and handwritten messages of hope to cancer patients at Guthrie. This meaningful visit wasnt just about the blanketsit was about showing support, offering comfort, and reminding patients that their community is standing beside them. Were grateful for the opportunity to brighten someones day, even in a small way, and to continue building connections that truly matter. Moments like these are what community is all about.

Bringing People (& Pets) Together at Our Annual Farmers Market - Tiffany S

In June 2025, we hosted our annual Farmers Marketa community-focused event filled with local flavor, friendly faces, and a whole lot of heart. Guests explored handmade goods, fresh produce, and delicious bites from local food trucks, all while meeting adoptable pets from the Bradford County Humane Society. With all adoption fees sponsored by us, were proud to say every pet found a loving home by the end of the day. It was the kind of event that reminds us why we love calling this community homesupporting small businesses, connecting with neighbors, and making a real difference together.

Williams Subaru Inspires Future Technicians at Snyder Elementary - Tiffany S

Williams Subaru recently had the wonderful opportunity to visit Snyder Elementary School for Career Day, where we joined a fantastic lineup of professionals showcasing a variety of career paths to curious 2nd-5th graders. We loved introducing the kids to the rewarding and dynamic world of a Service Technician, guided by our passionate Senior Master Technician, Ed Wyble, and dedicated Service Manager, AJ Werner. With hands-on demonstrations and an exciting showcase of the innovative Subaru Solterra, we truly brought the experience to life. It was such a joy to see their eyes light up with curiosity and excitementwere thrilled to be part of inspiring tomorrows future, and who knows, maybe we helped spark a future technicians passion today!

Driving Financial Literacy Forward - Tiffany S

TEAM Williams was thrilled to join IRFCU at Waverly High School for their recent Reality Fair with the senior class! Its always a pleasure to help students navigate important financial decisions, like purchasing a car. Our team shared insights on the differences between new and used vehicles, how credit scores play a role in financing, and what to consider when making big purchases. Were proud to support financial literacy and equip the next generation with the skills they need for life after high school. A huge thank you to IRFCU for hosting and Waverly High for having us!

Rooted in Community - Tiffany S

To celebrate Subaru Loves the Earth, Williams Subaru gave away 100 free trees to members of our communityan initiative aimed at making our neighborhoods greener, healthier, and more beautiful for generations to come. The response was incredible, with dozens of excited community members eager to take home a tree and share their planting plans. From backyard transformations to meaningful memorial plantings, we were inspired by the heartfelt stories people shared. The trees were gone in no time, and we couldnt be happier to play a small part in helping our community growliterally and figuratively.

Keeping Kids Warm in Bradford County! - Tiffany S

As part of the Subaru Loves to Help initiative, Williams Subaru has made a generous donation of brand-new winter coats to the Bradford County YMCA through Operation Warm. These coats will be given to children in Bradford County who may need a little extra warmth this winter season, helping to ensure that no child has to face the cold without proper protection. This thoughtful donation reflects Subarus commitment to giving back to the community, while the YMCA continues to provide invaluable support to local families in need. It's a beautiful reminder of the power of kindness and the warmth we can spread when we come together.

Trunk or Treat! - Tiffany S

In October, Williams Subaru hosted an amazing Trunk or Treat event, where local businesses and community members came together to pass out candy to all the kids in the area. Everyone went all in, decorating their vehicles and making it a memorable experience for the children. With a line that wrapped around the dealership, it was a fun, safe, and festive Halloween event that brought the community together for a night of excitement and sweet treats.

Race For Life - Valley BMX - Ed & Bonnie G

First, we would like to thank Williams Subaru for the generous donation for our Race For Life event at Valley BMX, right here in Athens, PA. The Race For Life Series was started in 1981 to help a fellow BMXer diagnosed with leukemia. Todd Kingsbury lost his life to blood cancer, and since his passing, USA BMX has supported efforts to prevent others from losing their life to this terrible disease. USA BMX & BMX Canada are among the top fundraisers for The Leukemia & Lymphoma Society. Each year, riders raise funds for this worthwhile cause and for the past 35 years, BMXers and tracks have raised more than 4 million dollars for The Leukemia & Lymphoma Society. Williams Subaru helped us continue to support those who fight every day against this terrible disease. Our track, riders, spectators & family thank Williams Subaru for their generous donation.

Driving Home Runs with Towanda Little League - Tiffany S

Williams Subaru of Sayre takes immense pride in supporting the Towanda Little League. As a community-oriented dealership, we recognize the value of youth sports and the positive impact they have on our local children. Our commitment to fostering a strong community extends beyond car sales and service. By sponsoring the Towanda Little League, we aim to encourage teamwork, sportsmanship, and healthy competition among young athletes. We believe that investing in our youth today will yield a brighter and more vibrant community tomorrow.

Driving Goals with UE Tigers Hockey - Tiffany S

Williams Subaru takes immense pride in supporting the Union-Endicott Tigers Hockey Team. As a dedicated sponsor, Williams Subaru recognizes the teams commitment to excellence both on and off the ice. By fostering community engagement and promoting athletic growth, this partnership underscores Williams Subarus unwavering support for local sports and youth development. Together, they aim to inspire young athletes, build camaraderie, and create lasting memories for the Tigers players and fans alike.

Williams Subaru of Sayre and the Bradford County Humane Society - Victoria D

Williams Subaru of Sayre partners with the Bradford County Humane Society for the Subaru Loves Pets initiative. As an employee of Williams Subaru I've had the pleasure of experiencing first hand all of the dogs and cats that come in in search of their Furever homes. On April 9th Maryann from the Humane Society brought in two Beagle Chihuahua mix puppies and I fell in LOVE!! Franklin quickly made himself right at home. I'm so fortunate to work for such a Wonderful Company and Franchise that gives so much back to the community. Thank You to Williams Subaru of Sayre, Subaru, and the Humane Society for all you continue to do.

Operation Warm: Bradford County Branch YMCA - Randi M

We were contacted by Operation Warm and collaborated with Williams Subaru of Sayre, PA to bring this wonderful event to fruition. Through coordination with both parties we scheduled a free winter coat giveaway event for our Community on January 15, 2024. Williams Subaru sent representatives on that date to deliver an abundance of winter coats for all sizes ages 5 up to adults, for males and females. We opened our doors to the community that afternoon from 3pm until 7pm for children, youth, families, and individuals to stop in an pick up coats as they needed. We were extremely fortunate to have a large outpouring of people in need that visited our facility and received free winter coats. It was an excellent event that we are very proud to have helped facilitate and provide to our members of our community.

The "Subaru Loves Pets" supported pet adoptions for Bradford County Humane Society! - Maryanne B

Two remarkable adoptions occurred during the Subaru Loves Pets event during October. First, the pilot who flew nine puppies to safety from high kill shelters and saved them all despite his small airplane's engine failure, was able to adopt this pup who shared his hair-raising experience. He named her "Sky." She's a very sweet pointer pup and she will always mean so much to him because of their shared adventure! Second, Little Ghost, a kitten who came to the shelter with a dreadfully infected eye, was adopted. Ghost was a true Underdog, having lost his eye shortly after the vet examined him. Ghost never lost his playful sweetness, and seemed very relieved after the surgery for the painful infection. Ghost was quickly adopted by a kind woman in Massachusetts when BCHS reached out for a foster. She is the best foster of all, saying, "I will foster him by adopting him as my furever kitty." Bradford County Humane Society is very honored to partner with Williams Subaru of Sayre for Subaru Loves Pets. Everyone at Subaru truly goes the distance for the well-being of our little companions. For every adoption, Subaru of America donates $100.00 during the month of October, and it is so very helpful to the animal shelter.

Williams Subaru Trunk or Treat - Angela S

We participated in Williams Subaru's Trunk or Treat this past Saturday. We appreciate how involved Williams is in supporting our community. They provided a safe space for the area's children to trick or treat. We love the events they do throughout the year and will definitely participate again in the future.

Williams Subaru hosted the BCHS Annual Fur Ball at its Big Showroom! - Maryanne B

For the second year in a row, Bradford County Humane Society celebrated a year of adoptions and lifesaving assistance to pets at risk at the spacious and beautiful Williams Subaru of Sayre Showroom. The warm hospitality of the Williams crew, in particular, Lisa Thompson, Sales Manager for offering her fun and witty talent as the Master of Ceremonies, was so gracious and generous. The General Manager, Patrick Whited offered help for everything we needed, as he has for the last several years. A better partner could not be found! With help from these wonderful folks the shelter was able to raise over $22,000.00 for the lost pets of Bradford and Sullivan Counties through this year's Fur Ball. Awards were presented to both Williams Subaru and Kerry Spaulding for their lifesaving contributions to BCHS shelter animals, during the dinner. Thank you to everyone at Subaru! You are a wonderful support to the local community.

Williams Subaru helps make the 2023 Mad City Money Fair at Waverly High School a Success! - Taylor M

IRFCU hosted the 2023 Mad City Money Reality Fair at Waverly High School. Williams Subaru representatives help make the Reality Fair a success for the Seniors! They set up at the Auto Booth and brought along various props to make the experience feel real to the students! Each representative engaged with the students to make this reality fair fun and exciting! Thank you again Williams Subaru for your time, we look forward to working with you again next year!

Plant It Forward! - Tiffany S

As part of the Subaru Loves the Earth® initiative, for Earth Day 2023 Williams Subaru purchased, assembled, and passed out various flowers in biodegradable, plant-able pots to all of our customers and asked them to help expand our efforts and use the flowers to Plant It Forward in our community. There are many benefits to planting flowers and it was a great way to encourage our customers to make our community a more clean and beautiful place to live! Everyone loved receiving a flower and were excited to Plant It Forward!

Subaru Loves to Help Kids at Risk - Cindy J

Our local Subaru dealer, Williams Subaru of Sayre recently reached out with a very kind offer of donating socks to Kids at Risk, one of the ministries within The Bridge of Penn-York Valley Churches. The Bridge is a non-profit organization that serves the Waverly, Sayre and Athens school districts. When school personnel become aware of students with needs, they reach out to Cindy Jones, coordinator of Kids at Risk. Thanks to generous donations, Kids at Risk is able to help provide items such as shirts and pants, coats, hats, gloves and boots, as well as socks and shoes. Kids at Risk also helps each school building to keep their nurse's office stocked with clothing and hygiene items to meet students' daily unexpected needs. Subaru's kind gift of 520 pairs of socks will go a long way in helping our students. On a cold, blustery day such as today, pairs of warm, dry socks will help make for a more comfortable school day for boys and girls who need them. Thank you Williams Subaru of Sayre for caring about our school children!

Subaru sponsored Maggie to a loving home - Maryanne B

Maggie and her sister were found abandoned at the shelter one cold morning with 13 puppies. They were both nursing the puppies and they were thin and miserable. Maggie was deathly ill with a mammary infection. She had a mastectomy, and then began a long stay at the shelter. She was a big strong pit bull, and too much for many people to take on, even though she was sweet to the core. She got depressed after her sister was adopted. After more than a year, she was featured in a video at Subaru, and adopted! We have an update from her new family. She adores them all, and they adore her. Here she is "under the Christmas tree! Thank you, Patrick Whited for always being willing to hug the big dogs!